Photographed Or Digitally Made Pictures

Looking at fabric through a screen is never the same as seeing the fabric in person

There are things that can affect the image:

Lighting - Fabric always looks different under different light sources

Screen/ Monitor - Each one has different resolutions, light and colour settings.

Camera - The camera can also change the colours

That's why with most of our fabrics we allow you to order a 10cm sample that allows you to see in person if this is the right fabric for your project. Or you can come see it in person at our shops.

Digital Made images
Before the manufacturers can print the fabric the retailers must give them a digital design to print onto the fabric.
Photographed images
 These are photos of the finished fabric.

On some of the fabrics, we are given digital images from retailers. As you can see from the image above the digital images can be slightly different in colour however, the images are sometimes a little crisper than the photographed version. This is due to the fabric weave playing with the camera, causing moire( Morie occurs in photographs when an object or fabric contains repetitive details).